LC:RP Branding Guidelines

[Liberty City Roleplay]

 

LIBERTY CITY ROLEPLAY

BRANDING GUIDELINES

IDENTITY STYLE GUIDE

VERSION 1.0

REVISED 29/06/2021

 

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1. ABOUT THIS GUIDE

Brand guidelines are a set of visual and verbal assets that are essential properties of the Liberty City Roleplay brand, accompanied by a set of rules on how to properly use and combine the assets. This Identity Style Guide is designed to set a baseline framework for an identity that may change over time. Generally, we encourage thoughtful creativity and innovation when it comes to branding and design, and when working with our brand design, please do so with respect and consideration of these standards to maintain the integrity of our identity. We do not intend to curb creativity when representing Liberty City Roleplay, but rather to provide a unifying context for creativity so that—in different materials produced by different individuals—our brand and architecture remain their integrity.

 

Essentially, this guide will outline the fundamental principles, techncial specifications and best practices intended to help our staff, our community, and potential partners understand our brand — and its "look-and-feel."

 

Taken as a whole, the information in this guide helps us build, protect the value of, and enhance the integrity within our brand. Consultation with our Marketing and our Management Team is required before beginning development of all marketing strategies or communications.

 

By familiarising yourself with these guidelines and following them, you are fulfilling your part in helping our brand remain focused so that it stays true to itself and flourishes. This is a great responsibility, and we thank you for honouring it.

 

1.1 STRATEGIC FRAMEWORK

Our strategic framework hopes to illustrate how our strategic components work together to deliver a holistic and authentic messaging construct for our intended target audience.

 

BRAND PURPOSE: At the highest level, the purpose conveys an aspirational reason-to-believe in our community and articulates how we differ from our competitors, providing our loyal community members with a clear understanding of our value proposition and our intended goals.

 

VALUES: We aspire to nothing less than excellence, consistently striving for exceptional performance and achieving outstanding results for our community.

 

INTEGRITY: We hold ourselves to the highest ethical standards, insisting on transparency and vigilance, from our people as we learn from our experiences and make decisions that instill a sense of purpose and pride in our community.

 

PARTNERSHIP: We prioritise collaboration and value diversity, creating a healthy culture that fosters inclusiveness, collaboration, and teamwork in the pursuit of professional and personal excellence.

 

Our values reflect Liberty City Roleplay's foundation with actionable principles and practices that our staff and community members can embody while retaining relevance among our intended target audience.

 

1.2 THE OPPORTUNITY

Liberty City Roleplay has the opportunity to accrue the benefits that come from a clear, consistent and accurate representation of itself. We will accomplish this through the creation and management of our brand across all platforms.

 

1.3 BENEFITS OF BRANDING FOR LC:RP

• Consistent graphic approach
• More effective communications
• More effecient materials creation
• Better experience and enhanced service delivery.

 

1.4 LC:RP BRAND ELEMENTS

Our visual and verbal assets are not subjective or accidental. They are purposefully chosen based on a central strategy. This strategy has two components: the brand promise and the brand character. Since these elements and their relation to each other are so essential to the Liberty City Roleplay brand, the guidelines around these primary brand elements are very specific and not open to much interpretation.

 

2. THE LC:RP BRAND MARK

 

2.1 USAGE OF LOGOS

Our logos are designed for modern clarity and to stand confidently among a landscape of other potential and existing roleplay communities.

 

PRIMARY BRAND MARK	SECONDARY BRAND MARK
The primary logo is made up of two united elements; the letters L and C are linked, the State of Liberty's head masked with the letters giving it a unique look. In front rests the word 'Roleplay' contained within the rest of the logo. The colour of the brand mark in its primary form are:   ⠀#DC3838⠀ Solid and Gradient colour ⠀#1D2028⠀ Solid colour ⠀#C8C8C8⠀ Gradient colour   The primary logo should be used on LIGHTER BACKGROUNDS (applies to videos, images, banners, etc.)   The primary logo should not be altered in any way, the chosen colours must not be changed; the brand's proportion must not be changed. Photo or video effects must not be applied, and it must not be rotated unless otherwise stated. Use good judgement for contrast and legibility. Any other color representations or distortions of the brand mark outside of the approved specifications are a violation of our guidelines.	The secondary logo takes the form of the primary logo, sharing the two united elements stated whilst maintaining the general form of the primary logo. However, two of the main colours are inverted. The colour of the brand mark in its secondary form are:   ⠀#DC3838⠀ Solid and Gradient colour ⠀#C8C8C8⠀ Gradient colour (inverted) ⠀#E2DFD7⠀ Solid colour   The secondary logo should be used on DARKER BACKGROUNDS (applies to videos, images, banners, etc.)   The secondary logo should not be altered in any way, the chosen colours must not be changed; the brand's proportion must not be changed. Photo or video effects must not be applied, and it must not be rotated unless otherwise stated. Use good judgement for contrast and legibility. Any other color representations or distortions of the brand mark outside of the approved specifications are a violation of our guidelines.

 

2.2 CLEAR SPACE AND MINIMUM SIZE

To ensure the proper prominence and legibility of the Liberty City Roleplay brand mark, always surround the logo with a sensible amount of clear space. This clear space isolates the brand mark from competing elements such as text, photography or background patterns that may compromise its appearance. Our brand mark can be used in a wide variety of sizes, but when sized too small, legibility is reduced and impact is diminished.

 

2.3 CORE COLOURS AND TINTS FOR LC:RP

The Liberty City Roleplay colour pallete retains the red and dark blue (with varying gradients) which evokes the cold, dark colonial and gritty nature of Liberty City and the aspects of business, finance, politics and crime which is fundamentally vital in defining the brand's character and personality traits. Our colour selection is driven by our brand strategy intended to be inspiring, dynamic and authentic. The consistent use of the core colours helps define and reinforce our vision as a roleplay community and our distinctive brand character, and should be used on all communications and promotional materials.

 

3. OUR PHILOSOPHY AND TRADEMARK

 

 

Our philosophy and trademark underpins the fact that Liberty City Roleplay is a unique community dedicated to revolutionising roleplay and unveiling our vision of what a true, real heavy text-based roleplay community is or should be.

 

4. CO-BRANDING AND ENDORSEMENT

 

Who we associate with says a lot about who we are and what we stand for. It applies for both people and brands. We are proud of our community's brand and the story it represents. it is, therefore, imperative that we protect its integrity and meaning whenever we associate with another brand. Before endorsing or co-branding with another brand, we have to ask ourselves:

 

1. Is this brand aligned with our brand's spirit and values?

2. What message are we sending by associating with this brand?

 

We want to link and collaborate with brands that will help share our vision and expand roleplay opportunities above and beyond.

 

For any further inquiries or questions, or if you wish to pursue a partnership with us please reach out to LC:RP Management.

 

Sincerely,

LC:RP Management